Cookie Policy

1. INTRODUCTION

This Cookie Policy explains how Synonym (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website.

By using our website, you agree to the use of cookies as described in this policy, unless you disable them through your browser or cookie settings.

2. WHAT ARE COOKIES

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website.

They are widely used to:

• Make websites function properly
• Improve user experience
• Analyze website performance
• Support marketing and personalization

Cookies do not typically contain information that directly identifies a user, but they may be linked to personal data.

3. TYPES OF COOKIES WE USE

We use the following categories of cookies:

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the website to function properly.

They enable:

• Page navigation
• Security features
• Form submissions
• Basic functionality

Without these cookies, the website may not work correctly. These cookies do not require user consent.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website.

We use them to:

• Analyze page visits and traffic sources
• Measure performance of pages and content
• Identify errors and improve usability
• Understand user behavior patterns

Examples may include Google Analytics or similar tools. All data collected is typically aggregated and anonymized.

3.3 Functional Cookies

These cookies allow the website to remember user preferences such as:

• Language settings
• Region or location preferences
• Interface customization

They improve user experience but are not strictly necessary.

3.4 Marketing and Advertising Cookies

These cookies may be used to:

• Deliver relevant advertisements
• Track campaign performance
• Retarget users on platforms such as Google, Meta, or LinkedIn
• Measure conversion effectiveness

These cookies are only used if marketing features are enabled.

4. THIRD-PARTY COOKIES

Some cookies may be set by third-party services integrated into our website, such as:

• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta Ads, Google Ads)
• Embedded content (videos, maps, etc.)
• AI or automation tools (if applicable)

These third parties may collect and process data according to their own privacy policies. We do not control these cookies directly.

5. HOW WE USE COOKIE DATA

We use cookies to:

• Ensure website functionality and security
• Improve performance and user experience
• Analyze traffic and usage trends
• Optimize marketing and conversion performance
• Understand how users interact with our services

Cookies help us continuously improve our digital systems and services.

6. USER CONTROL AND COOKIE MANAGEMENT

You have full control over cookies.

You can:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences
• Disable cookies through browser settings

Most browsers allow you to:

• Delete cookies
• Block cookies
• Receive alerts before cookies are stored

7. IMPACT OF DISABLING COOKIES

If you disable cookies, some parts of the website may not function properly, such as:

• Form submissions
• Login sessions (if applicable)
• Personalized experience features
• Analytics-based improvements

Essential functionality will still remain active.

8. COOKIE CONSENT

When you first visit our website, you may see a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Manage preferences

Your preferences are stored and can be changed at any time.

9. DATA COLLECTED THROUGH COOKIES

Cookies may collect:

• IP address (anonymized where possible)
• Device type and browser
• Pages visited and time spent
• Click and interaction data
• Referral sources

This data is used strictly for analytics and improvement purposes.

10. DATA RETENTION

Cookie data is stored for different durations depending on type:

• Session cookies: Deleted when browser closes
• Persistent cookies: Stored for a defined period (days/months)
• Analytics cookies: Retained in aggregated form for analysis

11. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect:

• Legal requirements
• Technical changes
• Service updates

Any updates will be posted on this page with a revised date.

12. CONTACT US

If you have any questions about this Cookie Policy, you can contact us at: